Bank SA deserves to be spanked

We all remember last year when South Australia evolved from a state known for our wine and festivals into what most can only fathom is a giant door in the middle of the house that is Australia.

Indeed, today we are talking about logos. In the world of logos, Bank SA has followed suit and removed one of our only remaining South Australian icons, the Sturt Desert Pea, in favour of a more modern, simplistic, map view of the state.

The beloved old logo

According to polls on Adelaide Now, a mere 13.2% of readers believed the logo had improved. However, we should not simply nostalgically desire for our beloved desert pea to make a comeback, but rather have a look at the facts.

Let me take you back to 2009, when Michael Jackson was still alive and the film Ice Age was in its third reincarnation. It was then that juice brand Tropicana drastically changed their logo, and, reportedly received a myriad of backlash to unrecognisable packaging. Tropicana finally retreated back to their classic 'orange with a straw' logo and once again their customers were sipping sunshine.

So is it possible that Bank SA have shot themselves in the foot? Will their brand no longer be recognisable? Only time will tell. Or the thralls of South Australians searching blindly for their own bank will.

The new, modernised logo