Multicolumn Layouts
Firstly, in web publications, it is a must to avoid multicolumn layouts. Because the reader is not presented with an entire page at any one time, a multicolumn layout will force the reader to repeatedly scroll up and down. The simple way to fix this is to stick to single column layouts and be sure to adjust the font size and spacing to reconcile the large slab of text.Reduce Line Length
Ensure that there is enough white space around the text by reducing the line length. Computer screens are wide, and having to move one's head to read each line is simply uncomfortable for the reader. With a reduced line length, the text will be much more condensed and manageable.Paragraphs and white space
As a general rule, for online publications, white space is your best friend. When introducing a new paragraph in print media it is traditional to use a small indentation in the text. For online publications, we look to our best friend for help and use an entire line of white space in between paragraphs.Divide the text
By dividing the text into smaller, more easily digestible chunks, the reader can remain interested in the text, and not become overwhelmed by the amount of reading in front of them. By dividing these tips into small paragraphs with sub-headings, you've managed to read 314 words so far without even realising it!Headings
Headings should clearly be headings. So, the order of importance should also be the order of font size. Headings should also be bold.Typeface
Choose a typeface that is sans serif as it is much easier to read on screen than a serif font. Also, choose a font that people can actually read. Save Edwardian Script for your wedding invites, no one wants to navigate through the swirls of calligraphy when reading online.There you have it! The foolproof guide to making your online ramblings readable for your audience. Information in this post has been referenced from Roger Parker (2003, p. 265-293).
Parker, R 2003, Looking good in print, 5th edition, Paraglyph Press, Scottsdale.
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