Scoping out the competition

For about four summers now, Hungry Jacks has offered a $1 large frozen Coke. It has been a brilliant move for the company, however, main competitor McDonalds has cottoned on to their success, and they've bitten back with the same promotion and taken it further by reducing other items too. In any occupation, it's important to have a look at what others around you are doing, and then do it better. So today we're going to have a little look at two of my favourite blogs, and what they're doing right.

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I AM GALLA

Blog written by Adam Gallagher

If you haven't seen this blog, head there now. It is a unique take on fashion blogging because it focuses on men's fashion, yet somehow attracts the ladies (one look at Gallagher's photos will tell you why). 

The great thing about I Am Galla is that Gallagher has used an extremely simple colour pallet of blacks, whites and greys, which pair perfectly with the subtlety of colour in his photos. This pallet also reflects what the blog is about and how a Californian by birth can become a high street blogger in New York. He's also laid out a very logical site, with photo hyperlinks and interesting headings. Special touches unique to I Am Galla include his world map that depicts where he is in the world at any one time, and a YouTube channel. 

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Oh Happy Day

Blog written by Jordan Ferney

Oh Happy Day mixes happiness and all things wonderful into a site without being cheesy. It's main focus is to be a lifestyle, decor and party planning hub but in a friendly, non-pretentious way. The design of the site completely reflects this with the careful use of bright yellows and sky blues. The posts mainly feature photos with captions describing the ideas depicted, keeping to the idea that only saying what is necessary is necessary. The site also features a useful search bar for users looking for a particular post. 

So there you have it. Two blogs that are infinitely more fascinating than mine, and that have been of inspiration to me throughout the years. Happy reading!